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| A full-service Public Relations, Advertising Firm |
| Introduction: |
| As a full-service public relations, advertising firm, Global Communications specializes in the development of company profile brochures, annual reports, direct mail pieces, line cards, logo designs, radio and tv commercials, industrial films and sales presentation tapes. We are also proficient in developing complete Web sites and editorials including feature articles, case histories, press releases, the creativity of advertisements and their placement in the media. Our direct market in the electronics industry, as well as design engineering, aerospace, automotive and medical, having clients all over the world. |
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| At Your Service: |
A Nationwide and International Public Relations and Advertising Network
Our agency is a member of Intermarket American Agencies Association, a network of advertising agencies throughout the world that assists us in providing complete branch office services to our clients whenever the need arises.
Through our IAAA affiliates, we are able to offer unmatched resources and expertise on the regional, national and international level.
We have a staff of creative people in the areas of design and computer generation, photography, and editorial writing, with expertise in printing and production. For those companies who do not have a complete inside staff, we come into a company and perform the responsibilities of all phases of marketing development, including advertising design and placement, public relations, Web site development, sales, and trade show preparation.
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| We normally develop a customized marketing program for an entire year with the following: |
 Development of a complete marketing program to promote your products and services through public relations (editorial) and advertising (in trade publications and on the Internet)
Design and development of all printed matter, including brochures, line cards, newsletters, advertising, sales and marketing tools as needed
Handling of all photography and photo layouts
Monthly development of feature articles, case studies, news and product releases and continuous editorials in all trade publications, including electronics, design engineering, aerospace, automotive and medical
Forwarding new literature to the Literature Section of all publications, which is a FREE INSERTION, with a 50-75 word description of your company
Developing a quarterly newsletter with new products and company additions to be sent to your clients and prospective customers
Partaking in sales and marketing meetings with your personnel and sales reps and distributors
Working with outside suppliers and other outsourcing houses on your behalf since we are in this market on a daily basis
Working trade shows for you at your booth and meeting prospective customers for future meetings
Formulating an advertising program with the top publications and negotiating the best rates available based on our agency frequency rates
Creating press and media meetings at your company and handing out special media press kits to the editors
Handling all responses of leads and inquiries from calls and / or bingo cards from the PR and advertising, by sending out your literature, and calling the companies afterward (if telemarketing is required)
Visiting your present customers and interviewing them for case studies for insertion in the magazines
Acting as your marketing team and having our staff become available for your sales and marketing meetings
Bringing in potential customers and suppliers, some of whom may be clients of Global Communications
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Our marketing ability will enable you
to develop an identity and further the exposure
of your company both nationally and worldwide
through editorials and advertising! |
Our 27 year old relationships with publishers and editors of the major magazines offer us recognition in this industry, second to none.
These relationships with the publishers, give us an edge as to what their editorial calendars will be, three, six, and twelve months ahead, so that we can prepare our marketing program to fit the storylines that they will talk about in the monthly editions, such as: |
a) Most needed editorials on contract assembly manufacturing, PCB and flex circuit manufacturing, medical device manufacturing, cable assembly, PCB interconnects, custom harnesses, insert molding, storage devices, new machinery and equipment, semiconductors, machining, design and manufacture of commercial and industrial switch-mode power supplies, enclosures, electronic components, and other topics.
b) Offerings of advertised information via the internet (EP&P has Info Tracker) that enables the readers to request product information the same day, via the internet instead of using the traditional and much slower reader service card which takes over a week.
c) Publications have trade show issues and special tabloids that are edited for the manufacturing/process engineer.
d) Certain magazines have split runs that are just west of the Rockies for example that may be one-half of a full-run that has international circulation.
e) Most publications seek editorials on special topics that cover the stringent requirements that are already in place with many electronics and design engineer OEM's. These articles cover the nature of the relationship from the OEM and the EMS company viewpoint.
f) Also, throughout the year, publications will report on PCB design, contract assembly manufacturing, medical device manufacturing, medical equipment, insert molding, advanced packaging, underfilling, and a series of articles on cable assembly, electronic components, including the design of COB, SMT, and TAB LCD modules.
g) By working with publishers and editors of many of the publications, we are able to provide package deals of advertising for our clients, lower than the basic rate cards.
h) In order to reach the 25,000 companies who employ over 2,000,000 people, it's extremely important to reach the right people...people with purchasing authority. The magazines that we would recommend would capture this authority profile.
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| Our development of advertising and editorials would be sent to the proper publications that would ensure that your message will reach the most important buying locations responsible for purchasing 85% of all products suitable for use within the industrial, communications, computer and office equipment, medical, and process applications. |
| Recommended Publications: |
| We recommend magazines based on your market, and we target those readers with smartly created Ads. Our editorials would reach all other publications that we shall not reach through advertising, such as: |
 Advanced Packaging |
Infoworld |
| Appliance Magazine |
Internet Week |
| Circuits Assembly |
Job Shop Technology |
| Design News |
Machine Design |
| Development Industry |
Medical Diagnostic |
| EDN |
Medical Product Manufacturing News |
| Electronic Business |
Networld |
| Electronic Buyer's Guide |
PC Fabrication |
| Electronic Design |
PC Week |
| Electronic News |
Printed Circuit Design |
| Electronic Packaging & Production |
Purchasing |
| Electronics Products |
Surface Mount Technology |
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and more! |
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| Client List: |
We have created many promotional advertising and PR campaigns for such industrial, hi-tech, retail, and manufacturing companies such as:
AT&T, Bearing Engineers, Bermingham Controls, Bishop Graphics, Bryant Roofing, Chrysler, CLA-VAL, DuPont, Eaton, Gateway, General Motors, Hewlett Packard, Hughes, Inacomp, ITW Shakeproof, Interconnect Systems (ISI), IPC Assoc, JB Systems, Kenwood, Komfort RVs, Litton, Mai Basic 4, Mattel, Mitsubishi, Noritsu, NS-Tech, Pacific Numerix, Process Efficiency Products, Rimnetics, Seika, Seiko, Shamban, Storage Concepts, Tulon, West Coast Lockwasher (WCL), Xerox, & more! |
| | Our experience has involved us in the following industries as: |
Pick and Place and reflow Equipment
Clean Room Materials and Equipment
Design, Test, Assembly and Board Fabrication
Reaction Injection Molding Manufacturers
Repair/Rework/Desoldering Equipment
Solder/Flux/Solder Paste
Medical design and Development Equipment
Electronic Boards/DOS/CD-ROM
Semiconductors and LED Products...and more
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Placement in the top publications in your industry
insures that your message will be seen by the people
located at the largest plants, with the largest budgets,
resulting in larger sales for your company! |
We formulate a marketing program based on the dollars available, and our approach would be to get as much frequency as possible, with promotional type Ads. We also recommend running different Ads throughout the year but having the same identifying over-all look.
Our strengths lie in the fact that we place many advertisers in these magazines, know the publishers, editors and sales reps on a personal basis, and can negotiate package deals better than a company may be able to. |
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| We are able to get, FREE OF CHARGE such value-added services as: |
Ad-Q studies, brand preference/brand awareness surveys
Infotracker on-line reader service
800 call transfer programs and Web address listings
Free Literature Showcases and editorials
Discounts on special advertising supplements
Bold listings in the advertiser's index, and more!
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| Our staff consists of creative and technological people who have been working in this industry for years and is familiar with all phases of advertising, marketing and production. |
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| Development of World Famous Products: |
As a design company, we designed and created many well-known products including the "Vibrating Pillow", "Happy Balls", and six major board games that initiated "Serauqs - the game of strategy".
Our staff consists of highly creative people in the areas of Design, Media, PR and Production, and our work has been recognized nationally and overseas. |
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| Five Steps to Excellence: |
Clearly defined objectives are essential in advertising. Immediate, short-range, and long-term goals must be considered when fashioning a strong marketing strategy. To achieve the best results, we have devised this 5 step check list:
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| Teamwork: |
If we are certain where your management is headed, then we are far better equipped to help you get there
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| Communication: |
The establishment of a meaningful client / agency dialogue allows us to provide you with a strong and effective direction
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| Motivation: |
Goals established and then attained are exciting and fulfilling, giving client and agency alike an accurate method of measuring success
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| Efficiency: |
It is of crucial importance to keep the primary objectives in sight, and it is cost-effective to plan ahead
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| Good-Timing: |
The impact will be far greater if the advertising messages and public relations are placed at the precise and proper time
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| Business Policy and Procedures: |
Much like all of our clients (who have set high standards for their products and services), we at Global Communications adhere to our strict levels of creative performance.
The result is a completely integrated marketing and creative team of art, copy, account, and production professionals who work in synchronized collaboration to produce marketing solutions of the highest quality.
In order to assure proper communication, a detailed report describing the work to be done is outlined. This report covers all discussions and decisions made at a client/agency meeting and issued promptly to all those involved.
Also, before we proceed with work on any job, a production estimate is submitted. This estimate must be approved by the Client before any major purchases can be made. The same procedure holds for any media purchase.
Our billing procedures are similar to those of most agencies. In many cases, we are compensated by fee instead of Commission. (The reasoning behind the fee system is that an advertising agency should utilize its talent and energy to sell ideas to the target market rather than waste time figuring out how to sell budgets to their own clients. However, final decisions as to the form of compensation are always left to the preference of the client.)
The entire team at Global Communications looks forward to working with you and to being a part of your success. |
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